Varnom Ross.
Services Provided:
- Personal Branding
- Social Media Management
- Online Personal Branding Support
- Outsourced Marketing
- Fractional Marketing Director
Proving our expertise and securing our position as Varnom Ross’ preferred outsourced marketing partner within just three months.
Varnom Ross faced a critical juncture in their growth journey. They recognised the need for external marketing support but were hesitant to commit to an outsourced resource. Understandably, bringing in external expertise can raise concerns about culture alignment and capability. However, the team at Branded by Aquila was ready to deliver the added value and specialised knowledge that Varnom Ross sought.
Our initial engagement began with a focused response to their need for personal branding. We conducted a hands-on workshop at their office, which not only demonstrated our capabilities but also actively engaged the entire Varnom Ross team. The session was a turning point—staff members were inspired to elevate their LinkedIn presence, and the immediate results fostered trust in our approach.
Impressed by the success of the personal branding workshop, Varnom Ross decided to expand our partnership. We took on additional responsibilities in social media management, online personal branding support, and monthly outsourced marketing. By adopting a holistic approach, we developed a strategic marketing plan tailored to grow their audience and produce content that resonated with their target market.
Despite initial reservations about outsourcing, Varnom Ross recognised the value of our work. The quality of our output, combined with our Founder & Director’s deep commercial insight and operational expertise, led them to appoint Jade as their Fractional Marketing Director. This expanded role came with increased responsibilities, including:
- Overhauling and refining internal processes, i.e., data input, feedback looks, company benefits, onboarding processes
- Leading 2nd stage interviews for internal candidates
- Developing and supporting training plans for graduate hires
- Facilitating connections and onboarding with industry specialists
- Working through the strategic process to craft a mission and vision for Varnom Ross
With a Fractional Marketing Director now in place, Varnom Ross benefitted significantly from the introduction of Jade’s golden tech triangle—a strategic integration of technology that maximised existing resources while enhancing efficiency and productivity. This innovation reduced administrative burdens on sales consultants, allowing them to focus on client engagement and growth.
Beyond operational improvements, our collaboration also spearheaded Varnom Ross’ commitment to sustainability.
- Through strategic partnerships, the company began implementing tree planting initiatives and offsetting employee carbon emissions
- We played a pivotal role in introducing sustainability policies and establishing an internal committee dedicated to driving these efforts forward
- The positive cultural impact was evident, as employees embraced volunteer opportunities and contributed to company-selected charities, all while working towards an annual impact report
Our partnership with Varnom Ross is a testament to the power of trust, innovation and strategic alignment. By proving our worth within the initial three-month window, we not only secured our place as their preferred marketing partner but also played an integral role in their ongoing growth, marketing and sustainability efforts. Together, we continue to shape the future of Varnom Ross, one strategic initiative at a time.
- 10,914
- Within the first month, page impressions were increased by 10,914%.
- 16,600
- In only three months, we've boosted page reactions by a staggering 16,600%.
- 54.25
- Over the last three months, the engagement rate has gone up by 54.25%.
Jade visited our office to deliver a personal branding workshop to the team, and I was beyond impressed. She got everyone engaged from the get-go, which was crucial, and she nailed it. The session was conversational and interactive, with highly engaging visuals. We saw way more participation than in any other training workshops we’ve had. Jade went the extra mile to involve even our most introvert team members, teaching us about the relationship between company and personal branding. Part two of the session, exclusively on LinkedIn, was a great value ad! We also opted for the package with profile reviews and ongoing support, which our sales team has fully embraced. The content Jade’s provided has been spot on, with clients even messaging us about the valuable insights. I’d highly recommend both the workshop and the ongoing support to other recruitment leaders.
As a recruiter, standing out on LinkedIn can be challenging. Jade delivered a personal branding workshop at our office that not only impressed me but also engaged me. I quickly understood how it could impact my revenue specifically. Beyond the workshop and a tailored LinkedIn review, Jade and the BbA team continue to support me in curating content relevant to my audience. Now, I can share insights and information more quickly and in a better format, helping me forge stronger relationships with current and future clients. Instead of just “claiming” to be the best recruiter in my sector, I can now showcase my reputation and convince clients to win more business.
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