Varnom Ross.
Services Engaged:
- Personal Branding
- Social Media Management
- Online Personal Branding Support
- Outsourced Marketing
- Fractional Marketing Director
Proving our expertise and securing our position as Varnom Ross’ preferred outsourced marketing partner within just three months.
Problems the Company Faced.
Varnom Ross needed a professional marketing resource for their next stage of growth. However, they were unsure of the business culture fit and the ability for anyone to do the job. In fact, they were somewhat uncomfortable committing to an outsourced resource altogether.
Services Engaged.
After the initial consultation, Varnom Ross engaged BbA with the following brand and marketing solutions:
- Personal Branding
- Social Media Management
- Online Personal Branding Support
- Outsourced Marketing
- Fractional Marketing Director
Actions Taken by BbA.
Personal Branding Workshop.
Working hard to prove our worth and gain trust, we started by conducting a hands-on personal branding workshop at their London office. This engaged the whole team and inspired everyone to elevate their LinkedIn presence. The trust garnered from the immediate results led them to increase their package further.
Social Media Management.
Impressed by the workshop, Varnom Ross asked us to handle their social media account on LinkedIn. Working with their industry expertise, we’ve crafted content to suit their target audience and increase engagement.
Online Personal Branding Support.
On the back of the social media strategy, we also implemented personal branding support, spanning profile reviews through to tailored articles. These included personal touches that helped follow their train of thought and provide vertical-specific insight, all while reclaiming precious time.
Outsourced Marketing.
Within just three months, BbA became the preferred outsourced marketing partner for Varnom Ross. By adopting a holistic approach, we developed a strategic marketing plan tailored to grow their audience and produce content that resonated with their target market.
One of the primary activities included sourcing and integrating with an email automation platform that offered a two-way Bullhorn API. Beyond that, email automation was a key strategy enabling us to segment contacts across demographic and behaviour, create automations that were relevant and of value to the recipient, and create reporting workflows to ensure nurture and follow-up.
Fractional Marketing Director.
Despite initial reservations about outsourcing, Varnom Ross recognised the value of our work and our Founder & Director’s contribution at a more senior and strategic level. The quality of our output, combined with Jade’s deep commercial insight and operational expertise, led them to appoint Jade as their Fractional Marketing Director. This expanded role came with increased responsibilities, including tasks such as:
- Overhauling and refining internal processes, i.e., data input, feedback loops, company benefits, onboarding processes
- Leading 2nd stage interviews for internal candidates
- Developing and supporting training plans for graduate hires
- Facilitating connections and onboarding with industry specialists
- Working through the strategic process to craft a mission and vision for Varnom Ross
Varnom Ross benefitted significantly from the introduction of Jade’s golden tech triangle—a strategic integration of technology that maximises existing resources while enhancing efficiency and productivity. This innovation reduced administrative burdens on sales consultants, allowing them to focus on client engagement and growth.
Sustainability.
Beyond operational improvements, our collaboration also spearheaded Varnom Ross’ commitment to sustainability.
- Through strategic partnerships, the company began implementing tree planting initiatives and offsetting employee carbon emissions
- We played a pivotal role in introducing sustainability policies and establishing an internal committee dedicated to driving these efforts forward
- The positive cultural impact was evident, as employees embraced volunteer opportunities and contributed to company-selected charities, all while working towards an annual impact report
Results Achieved.
In the short working window, our professional collaboration allowed us to increase page impressions by almost 11,000%. This had the added bonus of boosting reactions by 16,600% and the engagement rate by over 54%.
Our partnership with Varnom Ross is a testament to the power of trust, innovation and strategic alignment. By proving our worth within the initial three-month window, we not only secured our place as their preferred marketing partner but also played an integral role in their ongoing growth, marketing and sustainability efforts. Together, we continue to shape the future of Varnom Ross, one strategic initiative at a time.
- 10,914
- Within the first month, page impressions were increased by 10,914%.
- 16,600
- In only three months, we've boosted page reactions by a staggering 16,600%.
- 54.25
- Over the last three months, the engagement rate has gone up by 54.25%.
Jade visited our office to deliver a personal branding workshop to the team, and I was beyond impressed. She got everyone engaged from the get-go, which was crucial, and she nailed it. The session was conversational and interactive, with highly engaging visuals. We saw way more participation than in any other training workshops we’ve had. Jade went the extra mile to involve even our most introvert team members, teaching us about the relationship between company and personal branding. Part two of the session, exclusively on LinkedIn, was a great value ad! We also opted for the package with profile reviews and ongoing support, which our sales team has fully embraced. The content Jade’s provided has been spot on, with clients even messaging us about the valuable insights. I’d highly recommend both the workshop and the ongoing support to other recruitment leaders.
As a recruiter, standing out on LinkedIn can be challenging. Jade delivered a personal branding workshop at our office that not only impressed me but also engaged me. I quickly understood how it could impact my revenue specifically. Beyond the workshop and a tailored LinkedIn review, Jade and the BbA team continue to support me in curating content relevant to my audience. Now, I can share insights and information more quickly and in a better format, helping me forge stronger relationships with current and future clients. Instead of just “claiming” to be the best recruiter in my sector, I can now showcase my reputation and convince clients to win more business.
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