ZaxsWax.
Services Engaged:
- Logo Design
- Website Build with Booking System
- Social Media Management
- Paid Media (FB & Google Ads)
- Design & Print (Loyalty Cards, Flyers)
- Google Business
Achieving a 300% increase in customer loyalty within local communities.
Problems the Company Faced.
As an emerging local startup, ZaxsWax was overflowing with creative ideas but lacked a clear strategy to turn those ideas into actionable plans. With limited revenue and a strong desire to establish itself within the local community, ZaxsWax needed to carefully prioritise its efforts to ensure a successful launch. Seeking to harness its potential, ZaxsWax turned to BbA for expert guidance in navigating this crucial phase.
Services Engaged.
After the initial consultation, ZaxsWax engaged BbA with the following brand and marketing solutions:
- Logo Design
- Website Build with Booking System
- Social Media Management
- Paid Media
- Design & Print
- Google Business
Actions Taken by BbA.
Logo Design.
The first challenge was to establish a strong brand identity from the ground up. Beginning with a clean slate, we crafted a brand identity through a comprehensive logo design process, intentionally selecting colour palettes, and refining a tone of voice that would resonate with the target audience and give the nod to premium positioning.
Website Build with Booking System.
The next step was to create a user-friendly digital platform that had integrated booking functionality. This seamlessly integrated with the owner’s personal calendar for streamlined management. As the business evolved over the subsequent two years, so did our support, encompassing improvements like payment processing for booking deposits, integration of screening questions into the booking process, and an expansion of service offerings from 6 to an impressive 13.
Social Media Management.
With our social media expertise, we helped build and maintain a strong online presence. Recognising that ZaxsWax’s owner was juggling multiple responsibilities, BbA provided essential ongoing support, including social media management and real-time updates to the website. We also played a crucial role in helping ZaxsWax establish efficient internal processes, which not only streamlined operations but also significantly enhanced the overall customer experience.
Paid Media.
Crucial for any new business is the need to advertise. We were able to launch targeted advertising campaigns to boost visibility. With meticulously crafted seasonal campaigns, we extended our services to include paid media across both Facebook and Google Ads.
Design & Print.
Now armed with a compelling logo and brand identity, we were able to design and organise vehicle wraps for the company van and produce high impact marketing materials for local outreach. This included attractive loyalty cards and eye-catching flyers.
Google Business.
Local search visibility and engagement was always a core principle of the business, and that’s why we made use of a Google Business page. Understanding the significance of local engagement for a small business post-Covid, BbA conducted an in-depth analysis of the competitive environment and developed tailored strategies for effective outreach. These efforts yielded remarkable results, driving an extraordinary 481% increase in revenue within just 12 months.
Results Achieved.
ZaxsWax’s trust in our expertise led to outstanding results. User-generated content emerged as a powerful driver, accounting for an impressive 21% of total sales on average. Additionally, our strategic efforts fuelled a remarkable 300% increase in customer loyalty, solidifying ZaxsWax’s reputation as a beloved local brand. Through our educational support on brand advocacy, ZaxsWax currently maintains a 5 star rating across 32 reviews.
Thanks to our comprehensive and customised approach, ZaxsWax not only established itself as a thriving local business but also stands as a testament to BbA’s ability to drive success for startups with big ambitions.
- 481
- Over 12-months revenue grew by 481%, this has also been sustainable revenue for the business.
- 300
- By year two, each month had 50% of return customer bookings, up 300% on year one.
- 21
- On average 21% of sales are generated by UGC methods, taught to Zax through BbA marketing education.
Rapid turnaround, high quality and truly personalised experience ⭐️⭐️⭐️⭐️⭐️ I came to Jade with an idea for starting my company and a million things floating around in my head. Jade listened to all of my ideas and gave me clear suggestions, actions and direction of how to move forwards and most importantly where to start. Jade did everything from the brand design (logo, colours, fonts) and a full website build, to designing and printing my loyalty cards and leaflets!! I also mentioned that I wanted to be found on Google as a priority, of which she set up my google business account, did all the SEO and further advised that I join Bark & Yell. She went the extra mile as if it were her own business for what was a fantastic price for a small business owner like me!!
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