Corporate Branding
Marketing is how you ask somebody on a date, but your brand is the reason they say yes. Many people overlook the importance of brand or skip the discovery phase of understanding how the brand will connect with the target audience.
It's time to reverse engineer your approach to branding.
Trying to get your target audience to connect with your brand? Wrong. Your brand needs to connect with them. It’s time to reverse engineer your approach to branding.
We are passionate about brand and brand positioning. We help brands discover their unique voice by understanding their audience, message and how they need to convey it. Through our approach to brand development, brand content, campaigns, and communications, we enable our clients to amplify their message and reach the right audience.
We start by using academic frameworks and industry tools to conduct various activities that allow us to understand your market, analyse the competitor landscape and investigate your target audience. After reviewing this information, our experts collaborate with you to develop your brand identity and, by extension, your brand toolkit.
The brand toolkit includes logo design/refresh, colour palette, font pairings, imagery/iconography, tone of voice, and usage guidelines. Many clients also engage our brand support for sales and collateral materials such as pitch decks, brochures, social media templates, and internal document templates.
Remember, marketing is how you ask somebody on a date, but, your brand is the reason they say yes. Ready to evolve your brand?
Your brand impacts both internal and external aspects of your business, offering numerous benefits. Internally, a strong brand can attract top talent and boost employee morale—nobody wants to work for a company with a poor reputation or unappealing image. Externally, a well-crafted brand strategy shapes customer perceptions, enhances the effectiveness of your marketing efforts, and helps reposition or elevate your market position.
After conducting a thorough market analysis and gaining a deep understanding of your values and vision, we will present a minimum of three unique concept designs. Each concept offers a distinct perspective, encouraging you to explore various directions for logo development. Through collaborative discussions and feedback, we will refine the designs through several rounds of revisions to create the final logo. The final deliverables will include multiple file formats, alternative colour versions for use on black and white backgrounds, and an avatar version for applications such as favicons.
Very positive, lots of great ideas well implemented. After just a short while we saw positive results. Absolutely value for money.
Couldn’t recommend Aquila enough! Jade took our super rough idea and brought it to life! And even when we wanted to tweak a few things, nothing was too much trouble. Turn around in less than 24 hours too which is insane! Thank you so much!
Rapid turnaround, high quality and truly personalised experience ⭐️⭐️⭐️⭐️⭐️ I came to Jade with an idea for starting my company and a million things floating around in my head. Jade listened to all of my ideas and gave me clear suggestions, actions and direction of how to move forwards and most importantly where to start. Jade did everything from the brand design (logo, colours, fonts) and a full website build, to designing and printing my loyalty cards and leaflets!! I also mentioned that I wanted to be found on Google as a priority, of which she set up my google business account, did all the SEO and further advised that I join Bark & Yell. She went the extra mile as if it were her own business for what was a fantastic price for a small business owner like me!!
Real Brands, Real Results.
The proof is in the pudding! Browse our case studies to see how we've delivered results for other growing brands.
