Fractional CMO
Looking to formalise or improve your marketing function but not ready to appoint a full time CMO? Fractional Marketing might be the solution, allowing you to access a highly experienced senior marketer at a fraction of the cost, and on a flexible basis.
The demand for Fractional CMOs is on the rise as businesses seek to maximise their budgets while harnessing top-tier marketing expertise.
So, why opt for our Fractional CMO service?
Simply put, you gain access to a seasoned, highly-credible, strategic, board-level marketer for your business, but without the hefty price tag. Consider this: while a full-time CMO might command a salary of £160k, our Fractional CMO service would offer the same calibre of expertise for just a fraction of the cost — for example, £30k for a one-day-per-week arrangement.
Beyond cost-effectiveness and flexibility for SMEs, our Fractional CMO service is also attractive for start-ups that have faced setbacks with initial marketing hires. Perhaps you've since hired a Head of Marketing but are frustrated that they’re lacking the necessary strategic acumen? Our service fills the gap with an experienced professional that can deliver the results your business demands and support your internal hire with mentorship!
Fractional CMOs and marketing consultants both offer expertise, but there are key distinctions. Fractional CMOs are seasoned senior marketers who directly take responsibility for their advice and recommendations, ensuring accountability. In contrast, consultants may not have the same level of direct accountability.
Moreover, a Fractional CMO typically works as an integral part of your team, dedicating a set percentage of their time each month to your business. This level of integration often surpasses the role of traditional marketing consultants, making Fractional CMOs a comprehensive solution for businesses seeking long-term strategic marketing guidance and implementation.
Absolutely, and here's why it's advantageous for you!
By collaborating with other businesses in diverse industries, your Fractional CMO remains deeply engaged in the ever-evolving landscape of both business and marketing. This continuous exposure ensures they stay abreast of critical marketing shifts that could impact your business strategy. Moreover, they are at the forefront of new marketing tactics, tools, and technologies, which can be leveraged to benefit your business. Additionally, your Fractional CMO brings forth a wealth of tried and tested methods from experiences with other organisations, bolstering their strategic expertise.
We came to Jade when we were looking to scale up our marketing. We didn't know where to start, and spoke with a few companies before going ahead with Jade. She didn't confuse us or burden us with big words. She came in, made a plan and executed it. Jade helped with everything from our social media, to our branding for our new website launch, making our brand more consistent across all platforms of engagement. She has also helped our individual franchisees with their own local marketing, keeping with brand guidelines and our core values. To be honest she's been a blessing!
Real Brands, Real Results.
The proof is in the pudding! Browse our case studies to see how we've delivered results for other growing brands.
